As a functional piece of equipment, a golf bag only really needs to fulfill one purpose: carry your golf clubs, balls and a few other accoutrements. But where's the fun in that? For high-end suitcase company TUMI, launching a golf collection was an opportunity to obsess over the details, the hidden features and thoughtful design touches, all of which combine to tell that consumer that the product they purchased is special. But of course, TUMI couldn't just stop at golf bags.Arriving as an additi...
As a functional piece of equipment, a golf bag only really needs to fulfill one purpose: carry your golf clubs, balls and a few other accoutrements. But where's the fun in that? For high-end suitcase company TUMI, launching a golf collection was an opportunity to obsess over the details, the hidden features and thoughtful design touches, all of which combine to tell that consumer that the product they purchased is special. But of course, TUMI couldn't just stop at golf bags.Arriving as an additi...
Share this Article
Recommended